A clearer PEO brand.A stronger client system.
Defcor partnered with J Solutions to reposition them as a full-service PEO, strengthen lead generation, and design the foundation for a secure client-service platform.
A full-service PEO positioned, marketed, and supported as one.
Before
The challenge
J Solutions was being perceived too narrowly as a payroll provider, despite offering full-service PEO support across HR, payroll, compliance, benefits, and workforce operations.
Its digital experience did not clearly communicate that broader value, conversion paths were underdeveloped, and public forms could not support the secure document access and company-level workflows required by clients and staff.
The work
What we built
The project combined brand and website transformation with Defcor-led growth and platform work.
Defcor led the website design, visual identity refinement, logo exploration, brand colors, creative revisions, conversion planning, lead-generation architecture, public form setup, technical coordination, and the scope and architecture for a standalone secure client portal.
The approach
How it's engineered
The engagement began by clarifying J Solutions' position as a full-service PEO and mapping distinct journeys for prospects, clients, and internal staff.
Defcor translated those journeys into conversion paths, form workflows, and a secure portal plan with company-level access, staff file management, role-aware permissions, staged testing, and a structured client review process. Brand, messaging, website experience, and platform architecture worked as one system.
Outcome
The result
J Solutions now has clearer market positioning, stronger credibility, and more intentional paths for lead capture and client engagement.
The public-facing experience has been redesigned and launched, while the secure portal has a defined standalone architecture and review process that can scale into a more controlled client-service environment.
Technologies & Architecture
A full-service PEO positioned, marketed, and supported as one.
More work
Other things we've shipped.
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