End-to-end AI fora growing practice.
Greater Texas Orthopedics needed to scale patient acquisition across multiple Texas branches without scaling headcount.
Lead-to-follow-up pipeline running 24/7 across every Texas location.
Before
The challenge
Lead management was manual, follow-up inconsistent, and new patient onboarding had no automation.
As GTOA expanded across Texas, the operational gap between branches was widening and the cost of that gap was compounding.
The work
What we built
An end-to-end AI infrastructure: lead capture and qualification engine, CRM integration with automated email sequences, AI chatbot handling patient inquiries around the clock, and a voice agent managing appointment follow-ups and new patient satisfaction surveys across all Texas branches.
We also built a smart lead-scraping system that continuously identifies and structures new prospect opportunities for GTOA's marketing operation.
The approach
How it's engineered
Multi-agent architecture coordinating prospect discovery, lead enrichment, qualification, CRM writes, email triggers, and voice call orchestration. Each component operates within a defined scope and hands off cleanly to the next.
Custom integrations were built around GTOA's existing marketing systems — no forklift replacement required.
Outcome
The result
Automated prospect discovery, qualification, and follow-up now run continuously across all Texas branches. The lead scraper expands the top of the funnel while the wider automation stack handles engagement, appointment follow-up, and patient satisfaction workflows.
GTOA can market to more qualified opportunities without adding equivalent manual research or administrative headcount.
Technologies & Architecture
Lead-to-follow-up pipeline running 24/7 across every Texas location.
More work
Other things we've shipped.
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